You have put you finger on two really important things: 1. The need to reach that sliver of the electorate that ask for advice which way to vote because they honestly don’t know. 2. The need for a simple narrative that cuts through the mounds of detail.

I wish some Medium publication would give that as its “monthly challenge”

As for me, I have been contemplating a meme of Trumps GA mugshot with four simple words under his face:

Raptist
Fraud
Thief
Traitor

These are the worst crimes he has been indicted for. The first two now a legal verdict, not an opinion. The second two TDB.