While yes, we can all live more simply, I believe we should also take concerted action to bend the curve - exposing REI is fine, but where is the action? A good example of action is Third Act - which has a campaign to get people to stop their Chase Bank credit cards and bank accounts on March 31 of this year. Why? Because Chase is unrepentantly the largest financier of Oil and Gas projects. One individual opting out makes not difference, but a campaign that could reduce their customers ever by 5% might make a difference. We shall see.