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Sharks or Live Radio Interviews: Which is Scarier?
“I’m still 100% convinced that live radio interviews are more terrifying than sharks,” posted my friend Dr. Emily Darling on Facebook this morning. “But you can listen our new coral reefs paper in less than 5 minutes thanks to ABC Radio Australia Pacific Beat: https://www.abc.net.au/…/pacifi…/pac-coral-research/11426240!”
Emily is the lead author of a ground-breaking, newly-published report in the journal Nature (Aug 12, 2019) that surveyed 2,500 coral reefs. Over 100 scientists studied these reefs to figure out what strategies we can adopt to best help them survive the impacts of Climate Change — such as the devastating coral bleaching that has damaged much of Australia’s Great Barrier Reef. So, Emily, who works for the Wildlife Conservation Society, is in great demand for media interivews these days.
https://www.abc.net.au/…/pacifi…/pac-coral-research/11426240
I’m a communicatations expert, a former journalist, and co-author of The Master Communicator’s Handbook. I teach experts how to conduct themselves in media interviews. In fact, that’s where I first met Emily — in one of my media courses for scientists. So I posted this comment on her thread: ““Which is Scarier: Sharks or Live Interviews? Neither are really scary, once you get used to them. As a marine biologist, you know that sharks are relatively predictable: Follow a few simple…
