Colin, well done! As the co-author of Pro Truth: a Practical Plan for Putting Truth Back into Politics (and board member of www.protruthpledge.org) I applaud this innovative and valuable tool.

You wrote: “In hindsight, using a term like “transparency” or “blockchain verifiable context” would have been much less polarizing and a much better description of the feature.”

Then you and went io to write about your decision not to use the term “fake news” in relation with your new service. I think this is a mistake. Fake news is the very real problem you are addressing. Who really wants “blockchain verifiable context?” Not many even understand that dense phrase. So, I would recommend you keep the fight focused on the right demon — and get better at articulating how you do so without bias.

Tim Ward