Alan, excellent article. You well highlight the difficult balance between motivating people to change when they hear bad news, vs. overwhelming people with bad news, creeating despair. Sadly just getting people to pay attention and accept the reality of climate change still requires a lot of work! However, your "climate sprint " is a genuinely hopeful message, that thankful only takes a small group of actors to achieve.










Tim Ward

Author, communications expert and publisher of Changemakers Books. Recent books: The Master Communicator’s Handbook; Resilience: Virtually Speaking.

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